New chapter, same successful story
Three seasons, 58 race wins and 96 podiums. Only Ineos Grenadiers have been a more powerful force under the Union Jack.
It’s with great excitement, then, we look forward to the story’s next chapter. A chapter entitled Canyon dhb SunGod.
Our decision to extend a road cycling partnership that has delivered such success at home and abroad will have surprised few people.
But after the 2020 season, which got off to a thrilling start only to be derailed by coronavirus, team owner and sports director Tim Elverson is eager to make up for lost time.
And for us, that means another year gathering hours of expert insight to ensure we design and develop the very best cycling apparel for you.
“The continued improvement in the kit, made through our rider testing and feedback, means we are using market-leading products that both the team and dhb customers benefit from,” said Tim.
“Finding a third partner (SunGod) with a similar business outlook and strategy of development as our current partners has come as fantastic news.
“Having all three on board will ensure continued improvement in 2021. We don’t have any set goals, only to ensure we are better than 2020.
“But with the retention of a lot of the squad and the addition of some exciting new riders, I feel that will be a natural progression. I think everyone is over 2020, so watch out ’21, here we come!”
Canyon dhb SunGod will once again race in our Aeron Lab collection – kit that made an instant impact in the professional peloton.
Two years in the making, it took Harry Tanfield little more than four hours to chalk up its first win when he sprinted to glory in the opening stage of the 2018 Tour de Yorkshire.
Since then the riders have been into the wind tunnel and joined forces with our expert research and development team to refine Aeron Lab into a collection worthy of any race on the planet.
Last season, in the name of Canyon dhb powered by Soreen, Max Stedman claimed the team’s biggest triumph to date when he clinched the UCI 2.1 Tour of Antalya by a solitary second.
Sadly, coronavirus took hold soon after and the race campaign was all but over – although Max did deliver some much-needed cheer in September when he broke the British Everesting record.
Covid robbed the diminutive climber of a return to Turkey to defend his crown. That meant the first major assignment of 2021 was Le Samyn in Belgium. Next up is Cholet – Pays de la Loire on March 28. And we can’t wait.
The story continues…