It’s just common sense, isn’t it? Your kit should be as reliable as your commitment to the sport. Whether you’re embarking on your maiden cycling journey or pushing the limits in the World Tour, your focus belongs on the road, not on what you’re wearing.
Since our inception in 2004, our mission has been to craft sportswear that endures. Our commitment goes beyond fleeting trends; we’re dedicated to developing clothing that maintains its look, feel, and performance season after season.
For us, maximising the lifespan of each garment is the essential first step towards minimising our environmental impact. Durability and longevity are not just features; they are the very foundation upon which our sustainability story is built.
We know we’re not perfect. We don’t always get it right – and there will always be room for improvement, but we are always striving for constant improvements. Here we take a deeper dive into the four key areas that underpin our product creation…